Archive for February, 2010
February 22nd, 2010 | 
Author: How To Increase Your Web Site Popularity Through One-Way Incoming Links
One of the best ways to get free website traffic as we all know is links from other sites which help improve your site’s link popularity. Nothing new there…however now that Google and friends are cracking down on reciprocal link exchanges and devaluing links from nonrelevent sites it’s become vitally important to get 1way INCOMING links from sites that are related to your niche.
For example a travel site would benefit from a incominglink from a holiday home rental company or an airline or car hire place but there would be NO benefit from getting an incoming link from an online casino service or one of those ubiquitous Viagra sales sites we all love to receive spam email from not!… :
Here’s what I suggested to one of my client’s who runs a luxury accommodation site as a way for him to get quality incoming oneway links:
Ideally it’s MUCH better to have a oneway link coming into your site rather than having to reciprocate the link and give them one back. HOWEVER this is getting VERY difficult to achieve.
Essentially you are asking a possible competitor to give you a link to your website when they would much rather the searcher just found them instead. Recipricol links are also starting to lose their value in terms of link popularity. A oneway link from a RELATED site is better than 510 2way links from most sites.So I believe that in order for you to get as many incoming oneway links as possible you need to give website owners a REASON to be prepared to give you that link for free. I believe the best way to achieve this is to go back to something I suggested in an email recently:As a way to differentiate yourself from all the other sites out there offering similar content/services to yours you need to valueadd so that it is compelling for site visitors to make their bookings through your site in preference to anyone else’s even the actual accommodation place site itself.As I suggested one way is to offer a package of discount vouchers for guests staying at each place for all the local tourist attractions and offer them as a free giveaway to anyone making a booking through you. The more discounts or specials you offer the more attractive it will be for someone wanting to make a booking thru you.
Perhaps on occasions you might even persuade some companies to offer free giveaways as an incentive to get tourists to visit their premises free wine samples or free food samples etc.However rather than call them up and just ask for discounts for possible clients why not approach them with a view to offering to give them FREE advertising to your clients in exchange for a link from their website designed the way we specify and preferrably placed in a vaguely decent spot on their site.So an example might make this clearer…Let’s say you have an accommodation spot in Sydney. You contact all the related businesses in that region that offer something that may be of value to a visitor to the area. Say a winery a restaurant a car hire place a movie cinema a chemist/pharmacy etc.Explain to them that you would like to offer them free advertising for clients you refer to their business while they are holidaying in Sydney in exchange for a link on their website back to your site. Tell them you will put their details in a PDF document and anytime someone makes a booking for an accommodation spot in the area you will email them a free copy of the document sort of like a digital voucher system and they can print it out and bring it with them for use while in the area.In fact if the truth be known you could probably even put a link to the PDF on your site so ANYONE can download it. Make them have to fill in a small form to get it name email address and then add their name to your upcoming : email newsletter. That way even if you don’t make a sale so far as a booking goes at least you have a good incentive for people to give you their email address in exchange for downloading the vouchers for the location they are interested in.Sell it to them on the basis that it WILL give them FREE advertising. They don’t even have to offer any specials although if they do that’s obviously a bonus for you and the client and all you ask for in return is a oneway link back to your website.I’m not sure what sort of success rate you would have getting this but I would be surprised if it was less than 1 in 10 perhaps even 1 in 5 businesses being prepared to say yes. And you have a WHOLE country of accommodation hotspots you can call over the next 612 months and put this proposition to with a view to getting ongoing increasing oneway links to your site from relevant businesses.Oh a small but important point. Get them to provide the text /or graphics content that goes in your voucher. Saves you some time money. I would assume that many of these places already have some form of brochures advertising etc just get them to email you the image in a usable format.
If you have to spend time designing the look and content of each ad it will chew up your time so if they see the value of doing this just explain that you will NEED them to email you their voucher entry perhaps specify the size and format etc and you just drop it into a word doc for example and turn that into a pdf when you have filled it up.Also you will no doubt have some places being concerned that they are going to be in your voucher “book” with their competitors which may in their minds devalue it for them so offer them exclusivity if they come up with a great special offer for your clients. Rather than making them pay for exclusivity upfront get them to pay for it when someone redeems the voucher which is good for you AND them.I believe this will be the best way for you to secure oneway links from related websites without having to spend large sums of money. Once your page rank increases for both your home page AND individual internal pages you will find your site showing up higher in the organic searches across the board which is the ultimate goal anyway.
There you have it. Any business not just accommodation can take this idea mould it to their specifics and be generating great incoming links from relevent sites in days.
As a last suggestion if you want to speed up the process contact prospective link partners by direct mail. That way you can get in touch with 10100 of them in a very short period of time and only deal with the ones who see the value in what you are offering.
All the best with your link building campaign and remember that success on the internet takes time and dedication. You won’t get miracle results in 1 week so be persistent.
About the writer: You can hear more on this subject and the many other issues and topics he talks about by visiting his site at http://crimefreecity.com where you can also purchase a copy of the unedited version of his book ” SelfDestruction: My country My People”.
How To Have A Successful Links Exchange Campaign
The link exchange field is not only extremely large but also useful in building business contacts. Because it is so large it has advantages as well as disadvantages. To avoid problems when exchanging links with online business people it is important to know how to avoid several problems that could happen.
The web site you own is your business online and any link that you post on your site is exposure for an official business contact. You are prepared to exchange links with site visitors and you want them to be motivated and desire more information from visiting your site. Make sure you set your business standards high.
Good business
Link exchange can be very useful in building important business contacts and higher rankings in search engines. With the tradition link exchange only around ten percent of offers sent to the web site get a response. The remainder end up not being read or clicked on and all the effort is wasted. The link exchange market is overwhelming. By spamming websites people try to get many reciprocal links. Most of the link exchange offers that you will receive will not be to businesses that will benefit your site.
A couple of years ago the internet had a huge boom of automatic directories for link exchanges. Thousands of sites automated their link exchanges. These sites are very responsive to link exchange offers and they usually only takes minutes to establish.
By pushing for higher standards you make your link exchange better. Here are a few tips on having a successful link exchange.
During a link exchange never accept all links. Search engines slowly reach improved keyword importance but it takes time. It may be possible to sort out crucial and irrelevant partnerssites on keyword base.If the exchange will benefit your site and provide good information in the future it is probably beneficial.As long as your link exchange plan is good you will be successful. You may not jump in ranking quickly but after a few months you will notice an improvement in your standing on the search engine.For exchange links and building business contacts find great niches or areas of interest. Remember that growth is good.A web site can be deindexed by search engines for inappropriate behavior such as stacking the site or loading the search words.Getting thousands of respected business partners every day is not natural for any online businesses. Search engines are leery of suspicious links that increase too quickly and violate reasonable limits. Remember that value and quality are more important than volume of links.Make sure you anchor your URL. Find a proper keyword that exemplifies your niche and use it as the anchor so search engines target those people checking this link.
Keep links in mind as a way to increase your website potential and increase your ranking on search engines both now and in the future.
About the writer: Illa’s webiste covers methods of building a business on the Internet that are both effective and save time and money. Discover at her website methods of low or no cost site promotion
How To Find Work-at-Home Jobs On Craigslist With Ease
Are you a parent who would like to spend more time with your children? Or are you just tired of the long commute to work each day? If so you may consider working from home. Many people mistakenly believe workathome jobs are nothing more than a scam. Although you will run into scams there are plenty of legitimate workfromhome opportunities and you can find some of them listed on the popular online classified website Craigslist.org.
First you must visit the Craigslist website. From that main page select your state. On the next page select your closest city. On the lefthand side of the page you will see a search box. Make your way to this box and change the default search settings from for sale to jobs.
When performing your Craigslist search you want to use targeted keyword phrases. A good start is searching with the word home. Any job listings where home based workers are wanted or needed will show. These listings will show on one page know as your search results page.
The above mentioned process enables you to search your local page on the classified website for home based jobs. With these types of jobs it doesnt matter where you live. You can live in California and work for a company based out of New York as you are working from home. For that reason do more than search your local Craigslist page. Unfortunately this can take time because you must visit each city page and perform a search. A good alternative is to download the free Craigslist Reader from MotionT.com that allows you to search multiple cities at once!
Since you performed a Craigslist.org search you now have a list of workathome jobs. The key is to find wellpaying jobs that arent scams. The best way to avoid work from home jobs scams on Craigslist is to use your best judgment. If something sounds too good to be true it likely is. Be cautious of a listing that says you can make money working from home but doesnt tell you how. Always remember you are paid to work you should not have to pay any fees.
About the writer: Download the Craigslist Reader to save time searching for workathome jobs on Craigslist. Visit Motion Technologies your onestop resource for free searchable software for classified websites including Craigslist.
