Web Development

Archive for June, 2010

What You Need To Know To Promote Yourself Through Search Engines In Poland

The popularity of different search engines among Polish internauts
The popularity of search engines in Poland is frequently measured. Recent information can be found on different web sites such as ranking.pl or Megapanel PBI/Gemius. The analysis confirms that Polish people use not only global but also local search tools. The very recent research from May 2007 shows distinctly that the most popular search engine is Google.

The popularity of search engines in Poland according to domain compares http://www.ranking.pl/index.php?page=Ranks:RanksPagestat=212OW the domains which drive the most visits on Polish websites. The comparison of search engines according to most popular search engines http://www.ranking.pl/index.php?page=Ranks:RanksPagestat=213OW that are used show very similar results. In Poland there is a local version of Google which improves in ranking of popularity since it appeared e.g. in 2004 the popularity was estimated at 42 a year after more than 69 while now it is more than 86.

The second place receded from the first one belongs to Onet Szukaj Onet Search very similar to WP which occupies the third place it uses the technology of Netsprint.pl and gained its popularity through long time of being present at the market. These search engines are parts of important portals www.onet.pl and www.wp.pl accordingly from which Polish Internet began and which offer to their visitors through many years of their development several services email chat rooms instant messaging news etc.. Among the internauts who use these search engines are both very loyal users and those who are just real beginners. The fourth in the ranking is Interia.pl the search engine which is the part of well a known Polish portal which uses Google technology. These are followed by MSN Szukacz.pl Yahoo Gooru Altavista and others… but because of a rudimentary market share are showed here only to present a complete data. Summing this up when planning SEO / SEM activities in search engines used by Polish internauts there are three which are worth to pay attention to:

Google.pl
Onet Szukaj
WP / Netsprint.pl.

The way of using search engines by Polish internauts
The tendencies observed in the way search engines are used in Poland overlap with those of international users. The Polish use search engines much more often more effectively and frequently. They not only make more accurate and detailed queries but also perceive the listings as a reliable information not just random combination of links. They are able to notice the differences between organic listings and sponsored links which they are surprisingly? willing to click since it is one out of two beside button most popular and well tolerated ways of online advertising. According to Gemius 2006 82 of search engines’ users click on paid links. Polish internauts as well as international ones concentrate on the first three pages of searching results and usually they click on top three links. The research of Visual attention to Online Search Engine Results http://www.checkit.nl/pdf/eyetracking_research.pdf illustrates these observations in details.

How long a statistical Polish internaut spends on searching on Internet? According to the research of Gemius held in December 2006 the average user uses Google since it is the most popular search engine about 5 hours 5 minutes and 39 seconds monthly. However this time is not only spent on searching but also on using mailbox on gmail.com Google Maps or services such as blogger.com. On average the internauts spend 3 hours 2 minutes and 29 seconds on the search engine’s website. In comparison Onet search engine is used 32 minutes and 47 seconds monthly WP search engine 21 minutes and 58 seconds while Szukacz.pl is used only 5 minutes and 26 seconds a month. Taking into consideration the average duration of page view internauts use Google similarly to other search engines however the number of page views per user is different. Google search engine has here predominance. On average there are 101.18 page views monthly while for the second Onet and fourth Interia it is just 18.27 and 17.83 accordingly.

The most popular keywords in Poland
It is well known what Polish internauts use to search through the Internet and how they do it the only question is what they generally look for. The most popular keywords in search engines are regularly updated e.g. in case of Onet http://boksy.onet.pl/ranking.html on a weekly basis. The most popular subjects searched for in polish search engines are erotica entertainment for example surnames of popular stars music files funny videos etc. season entries connected with current events in the country or information such as weather train timetable loans work and… search engines! Car related phrases and tourism are very popular as well.

The use of search engine optimization and search engine marketing in Poland
More than 75 of Polish companies a poll made by Bluerank use search engine optimization web positioning and optimization to improve the visibility of company website at the search engine ranking pages. In addition half of the examined companies have executed advertising campaigns PPC with the use of sponsored links on Polish and international search engines. Polish experts claim that the budget use for this kind of advertising reaches 20 since SEM is the leader of emarketing. It is because of low costs and efficiency but first of all perceived by common internauts as practical and useful according to Gemius actually 29 of all users like paid links and click on them.

The most competitive branches in Poland when talking about SEM activity are finance tourism car industry IT entertainment healthcare real estate and ecommerce. Because of this competitiveness the costs of advertising are much higher than in the less popular areas. The cost of promotion is changing also because of the time period. During festive time such as the second half of December the costs increase because of huge popularity of sponsored links especially in the retail area. Tourism has its ‘raise and fall’ depending on season. The holiday time is very crucial JuneAugust New Years Eve as well as winter holidays February. Finances are in good condition through the whole year there is always competition but taking into consideration IT there is minor stagnation between II and III term so it means the sponsored links might be cheaper at that time. There is a great dependence not only according to the branch but also country habits of a certain community and calendar of events.

Advertising opportunities in Polish search engines
The most diverted offer of search engine advertising in Polish Internet has Netsprint.pl/WP which offers to advertisers not only PPC campaigns and banners but also very recent “phone link” paypercall solution and many others unusual ways of advertising on the search engine results pages with the content modified according to requirements of the campaign. A very good example is the action called “AIDS search engine protection“. Netsprint is a quite flexible partner in this kind of negotiation in contrast to Google.pl which is constrained to follow strict rules of the corporation and not to come forth obligatory limitation in the field of SEM.

The great advantage of Polish Google in comparison with the other already mentioned here search engines is large simplicity of usage not only for internauts searching through the Internet but also for advertisers who conduct PPC campaigns. The administration panel is comprehensible intuitive in use and useful. It gives a wide range of possibilities in setting up the advertising campaign especially while targeting. Netsprint’s panel is the least useful but there is a possibility to get free pieces of advice from search engines consultants.

Google does not offer all of the ways of advertising which is used for example in USA. Polish SEM activity with the use of this search engine is mainly focused on AdWords. AdSense is not so popular mainly because there is not enough websites and unsatisfactory quality of them in the Google network. In Poland there are not only popular and worth reading newspapers magazines or professional bulletins but also different private “hobby like” websites with low popularity and high risk of fraud clicks which expose advertisers on incidental expenses.

The advantage of search engine of Onet in comparison with WP is an advanced possibility to target ads and well described user profile. According to the data from a search engine among the total of 11 million of Polish internauts 650.000 use exclusively Onet Megapanel PBI/Gemius research from 2006/2007. A very unique feature of this portal is a section called Onet.eu which is intended to visit by Polish people who live in the United Kingdom. In case this is an interesting target group it is worth to take into consideration contextual advertising there through OnetKontekst.

Search engines and SEM in Poland predictions for the future
For a few years now Polish search engines have been trying to follow the example of American companies and developed markets of Western Europe. When improving local search engines and ways of SEM advertising Polish people follow the best practices of Google in the range of searching and advertising products. This trend should remain and hopefully soon in Poland there will be a lot of high budget campaigns in search engines. However even today we can observe constant increasing need for Polish SEM agencies services among foreign companies. Those SEM agencies are familiar with the specific character of Polish market they are relatively cheap and have all the competencies needed to promote foreign brands products and services in search engines in Poland.
“As far as the international cooperation is concerned our company takes part in projects which integrate actions of search engine marketing for one brand in different European countries. We are adapting the campaign of sponsored links to Polish reality in the Internet as well as planning the marketing activity of international companies from the scratch on the Polish market” says Maciej Gaecki CEO of Bluerank SEM agency in Poland. “We are open to all different forms of cooperation in the field of promotion by using search engines in Central and Western Europe“.

About the writer:  Author LinkedIn profile is the CEO of Bluerank Polish SEM agency specializing in search engine optimization and paid listings campaigns for worldwide customers concentrating on the activity in the Eastern Europe.All the Polish speaking readers are very welcome on companys SEM SEO blog to share their comments and opinions.

What The Heck Is An RSS Feed Anyway?

When I started my company over five years ago I set a goal of providing more than just great design. I added search engine optimization to my web design strategies and then added hosting and domain name management. But the very best thing Ive been able to add is education.

And so class is in session! Ive had dozens of clients ask me what RSS and RSS Feeds are and what they are used for.

RSS stands for Really Simple Syndication. Its a programming software solution to easilu encapsulate information from a website such as new content and present it in its simplest form; allowing browsers and feed readers to display that data to customers feed aggregators and software. Heres the geekspeak version: A standardized XML* file format allows the information to be published once and viewed by many different programs

For example you can look at my RSS Feed HERE. If you are using newer browsers Im a fan of FireFox youll have a bookmark location for all your RSS Feeds. Just click subscribe and choose Sage or Yahoo or Google. Everytime you login youll see all the latest news and information from my site. Subscribe to all the feeds from your favorits sites! Then youll only have to go to the sites if theres new stuff you want to read!

Basically RSS Feeds allow you to see all the latest information from your favorite sites so you dont have to spend all that time going to each one. Its a great timesaving tool.

Using RSS Feeds on your site is a great way to market your business too. RSS feeds allow your customers to easily connect to your content especially if your content is frequently refreshed. We can also program your feeds to display only a summary or even the whole page of web content. Even better we can include advertising links in your feeds.

So check out RSS on your favorite sites and if you arent utilizing this tools on your website call me!

*Xtensible Markup Language

About the writer:  Aaron C. Yeagle is CEO of Transmutation Sciences a comprehensive internet marketing company. We integrate superior design and programming strategies with cutting edge marketing and the forwardthinking innovation of a custom software firm. This comprehensive approach delivers a valuedriven solution to help you build market and grow your business.

Whats The Difference Between Reciprocal And Non-reciprocal Links

Reciprocal Link Exchange is a very popular and valuable practice. This can be a valuable tool for information sharing and it helps establish communication among web developers and creates strong on line communities.

The positioning of your site depends a great deal upon how many people link to your site. This means topics and information may or may not be connected and the probability that it’s a valuable site diminishes.

Once your website is up and raring to go it is important to start formulating a marketing strategy. But you must first understand the difference between reciprocal and nonreciprocal links.

A reciprocal link simply means that two websites are linking to each other. Both sites generate traffic for each other simultaneously.

A nonreciprocal link refers to a website that links oneway. A good linking strategy is to create as many inbound nonreciprocal links as possible with some strategically chosen reciprocal links as well.

Remember search engines look for key word connections between reciprocal links to determine if the sites are in fact benefiting each other.

Tips and recommendations for designing a Good Reciprocal Link Campaign

Set a goal. Figure out how fast you can do it then create a plan to increase and improve your Page Ranking. Start your own Marketing Linking Campaign;

Choose your reciprocal links wisely. Connect only to websites that contain related information that readers will enjoy.

Use your time collecting valuable information on your site and then tell everyone you can! Offer a web site full of interesting details that similar sites’ readers can’t live without. The best way to gain readership is by offering a valuable resource!

If you want to improve your Page Ranking try to do not link to sites that are irrelevant to yours and avoid sites that have a “Links Page” that is hard to find.

Write relevant articles and publish them for free. Make sure to include a Bio Box that includes a link to your site. Stipulate that the article may be reprinted for free as long as the Bio Box is included. This will instantaneously provide extra links to your page when people reprint your work.

Email other webmasters and simply ask for a link and provide a precoded HTML link for them to cut and paste to their page.

Do not link to sites with directories that are haphazardly arranged with no categorization and avoid sites that contain more than 40 50 links per page. Your link will be hard to find…

The fastest and most powerful way to make your website known is to submit it to as many relevant web directories as you can. Directory submission is the BEST way to gain targeted traffic to your site.

Celebrate each small success and keep in mind every small step in the right direction is bringing you closer and closer to your main target.

Choose wisely! And be patient be persistent be creative! Even if you only acquire one third of the links you pursue your efforts will be wellrewarded.

Copyright AnneMarie Ronsen

You have permission to publish this article electronically in print in your ebook or on your web site free of charge as long as the author bylines are included.

About the writer:  AnneMarie Ronsen is the author of many wealth and self development books for women. Download ebooks and software from http://www.ebestsellers.com http://www.PLRbestsellers.com or http://www.UniversalPublishingltd.com … You will learn about the best tips and recommendations to improve your health weight and wealth.