Archive for February, 2011
February 28th, 2011 | 
Author: 10 Reasons Why People Go For Online Businesses
There has been a lot of talk on why businesses go online rather than a physical brickandmortar business. Everyone knows why it is but let me give you the top 10 reasons why people go online rather than offline:
Reason 1: Its Cheap!
Setting up a website is far less cheaper than setting up a brickandmortar business. While one could spend up to many millions of dollars to get started in an offline business because of the location and marketing tasks lowbudget web sites which usually starts with as little as 10 remain viable businesses.
For web development inquiries visit an online web development los angeles site to learn more about web developing.
Reason 2: Cuts Overall Cost
Theres no more efficient easy cheap swift and accurate way of doing business than a business on the web. Setting up online businesses usually has a program that receives orders from customers validates it confirms their payment then make sure the package will be delivered on a timely basis.
Reason 3: Easier to Update and Edit
In a web based business or an online business customers wont have to buy updated or uptodate catalogs just to be fully informed of whats new on your business. A Web site can be updated and edited within minutes.
Reason 4: Cuts Printing and Mailing Costs
Printing and mailing costs are very expensive. In an online business customers can easily download any information they want from a website even on their own leisure.
Reason 5: Less Manpower
A physical brickandmortar business may need some manpower to function properly. Online businesses wont have to hire people to check the inventory or to face customers all it needs is a website and a reliable system that takes care of all business processes.
Check out what an online web development los angeles site can provide in online businesses.
Reason 6: Open 24/7
Unlike the brickandmortar business online business could do business for 24 hours a day and 7 days a week without too much supervision.
Reason 7: More Customers
With the power of internet to connect millions and millions of people all over the world into one network online businesses could have more customers than that of a physical brickandmortar business.
Reason 8: Land Permits and Taxes
Because of online businesses doing business on the web government land permits and taxes are now a thing of the past. Though in some parts of the world city permits are still required even if the business is on the internet.
Reason 9: No More Angry Faces
Unlike a brickandmortar business online businesses wouldnt have to talk to angry or insane customers face to face. Owner would only have to deal with angry letters from customers.
Reason 10: Easier To Get A Message Out
With an online business getting the message is a lot easier than sending individual pamphlets or listings to customers. And if a site is done well it’s hard to top its ability to grab and hold the attention of potential customers.
More information on how to get a message out into the web by visiting an online web development los angeles site or visit Clearmedia at www.clearmediaonline.com for more information.
About the writer: Patricia Brooks is a marketing consultant in a web development company. She has written articles for several resource sites and is widely considered a guiding force behind the web standards movement and independent web publishing. Her designs and creative thoughts have influenced an untold number of web professionals. She currently lives in Texas United States.
8 Things Every Successful Website Needs
So you’ve put together a fantastic website and you’re ready to go live on the Internet for the whole world to see. Not so fast there Bucky. In case you didn’t know there are a few important requirements that every site needs to include in order to be successful.
Let’s review shall we:
1 Privacy Policy/Disclaimer: Now I’m not a lawyer and don’t claim to be one but these two documents must be standard issue for every site you have. People want to know how you’re going to use their personal information and a “privacy policy” does just that.
In today’s debatable society you’ll also require to comprise of disclaimer/terms of use page. This protects you and spells out to your visitors what they’re agreeing to by using your website. If you don’t know where to start in generating these documents you’ll find plenty of help online.
DMA Privacy Policy Generator
OECD Privacy Statement Generator
Google Ad sense amp; other Ad Networks Privacy Policy Generator
Privacy Policy Generator
Free Site Disclaimer
This is not legal advice and if you require help in this department consult with a local attorney.
2 Contact Us Information: I can’t tell you how many sites I’ve been to that fail to comprise a way to contact the owner. If you can’t comprise a phone number at the very least have an email address or a “contact us” form. By giving this information you’ll create your visitors feel more comfortable knowing there’s a way to reach you should the need arise.
If you require a form and don’t know how to make one try these free form services.
Bravenet
Feedback
Email Me
3 Search Box/Site Map: If your site is rather large you’ll also want to comprise a way to search or have what is called a “site map”. There are several ways to add a search function to your site the easiest being to use Google’s free service or try Pico Search a site map sounds technical but it’s just one web page that contains links to every page of your site generally broken down by category. Some resources to help can be found at Free Find.
4 Google Analytics/Tracking System: Once your site is up and running you’ll want to keep your eye on traffic. Who’s visiting your website what pages are the most famous where is the traffic coming from. All of these questions and more can be answered by using a good analytics program.
There are numerous ways to add a thorough tracking system to your site but the easiest and one that won’t cost you a dime is Google Analytics Once registered you can add as several sites as you like all under one user ID and password. You’ll be given some code to copy and paste on your pages. Simple easy and you’re done.
5 Newsletter Sign Up/RSS Feed: There’s an old saying that people won’t buy from you the very first time they come to your website so you want a way to stay in touch with them to bring them back again and again. By offering a newsletter also known as an ezine you’ll be building a list of possible forecast which is invaluable to any site owner.
You’ll find a multitude of free and low cost newsletter services online. It’s up to you depending on your requirements and what you can pay for. If you don’t want to pay anything my favorite free services are:
FreeAutoBot
Yahoo Groups
You can also give an RSS feed for your newsletter or updates to your blog or site. This makes it easy for others to keep up with your most recent posts. The best service for this is Feed Burner.
6 Consistent Navigation: This might sound like a no brainer but several folks get it wrong. No matter what kind of menu system you decide upon make sure it stays the same across the board on all pages of your site.
Your job is to guide your visitors through your website making sure they always know where they are and how to get to where they need to go.
For more see:
Eye on Web
Web Page Mistakes
7 Search Engine Optimized Copy: At first look you might not think this is so significant but trust me it is. You want your pages to rank well with the search engines and there are a few steps you can take to make sure this happens.
Each page of your website must be optimized for 2 or at the most 3 keywords/phrases. Weave the keywords into your titles and into the body of each page. You can also comprise them in your image titles alt tags; even in the names you give your pages. Look at each page individually and decide what it’s about then optimize accordingly.
For help see:
Market Leap
Copy Blogger
8 Social Media Share Button: With the popularity of social media sites such as Twitter Face book and MySpace you’d be foolish not to comprise an easy way for your content to be shared with others.
You’ll find several free services that will give you the code you need to instantly add a “share button” to your web pages so that visitors can instantly share them with their friends.
For more articles amp; information please visit : http://www.creativewebmall.com/news.htm
About the writer: Currently author is working at creative web mall India pvt ltd as a content writer.
5 Steps Setting Up Your Business Website
1. Choose a domain name.
Your domain name may feel like one of the easiest steps in creating a website and its true. Choosing a domain name is as simple as seeing if your choice is available and purchasing it. That being said you may want to put a bit of thought into your domain name before you purchase it. It is after all how people are going to find you refer to you think of you and brand you. In short your domain name can help build your company and brand or it can inhibit your companys growth.
So a logical question might be how do you choose a domain name that will help your company? The answer is to make your name easy to spell easy to remember unique if possible and to do your absolute best to try to get your keywords in it. Once you have a domain name choice your next step is to register it. If it isnt available you can offer to purchase the domain name from the person who owns it or come up with a viable alternative.
2. Choose a web host.
This is important because you want to choose a host that will have very little downtime that will have competitive rates that is easy for you to use and that will be available to answer questions when you have them. Another thing to look at are the features the web host offers. Some hosts offer all sorts of ecommerce features including shopping carts forms Ezine management and design autoresponders digital product delivery and more.
Consider the needs of your website before you sign up with a host. For example if you plan on having a forum on your website and your host doesnt offer forum building and management features you will have to find a way to integrate forum software into your existing program. It can be done but it is an extra step. Additionally if you want to blog it might be useful to find a host that already integrates blogging features into your website.
Price is obviously a concern for many starting businesses however hosting isnt generally very expensive and there are free hosting options now with Google and other open source hosting services. They may not have the features youre looking for however they are cost effective.
3. Navigation structure.
Before you begin creating your website it is a good idea to grab a pencil and paper and flowchart your website. What is your navigational structure going to be? What pages will you have? How will your internal linking structure look? A general rule of thumb is to never have any page more than three clicks away it is cleverly called the three click rule. Once you have a navigation structure worked out on paper then it is time to begin looking at the design of your website.
4. Design.
There are a number of factors that go into a successful website. They include:
Logo. Logos are an excellent tool to brand your image. It may be worth the time and money to hire a professional to create a logo that you can take with you on every piece of marketing material you have.
Colors. The colors of your website will want to reflect the tone of your business. For example if you have a website related to nature food gardening or health then the colors you might choose will be greens and colors that represent freshness. Conversely if you sell products that are of a more adult nature then maybe you want to use saucy reds and blacks. Consultants and professionals tend to stick with cool colors.
USP. aka Unique Selling Proposition. What is unique about your business? A unique selling proposition will tell others what is unique about your company while at the same time promising a benefit. For example the famous Mamp;Ms USP melts in your mouth not in your hands. Spend some time brainstorming USP ideas. Test a few if youre uncertain.
Type of website home page. There are three basic types of home pages. Splash style pages ad pages and tabloid style pages. The differences are as follows. Splash type web pages generally have a large graphic and an invitation to enter. A ad page will generally have a sales type headline a lead in section of copy and a navigation bar with the major buttons. A tabloid style page has multiple headings and multiple text blocks. To determine what type of style would work best for your site consider your audience examine your competition and consider the purpose of your site.
There are a few important factors to keep in mind when designing your website. Your website must be appealing and easy to use. A website must be easy to read which means no flashing graphics or pictured backgrounds. Make it easy for people to read your website by using standard Ariel or Verdana font in black. Consider placing a form on your website to make it easy for customers to contact you. keywords
5. Optimization.
Keyword research is important to your search engine ranking. The higher your ranking the more visibility. Search engine optimization for your web pages is a three point process. Incoming links help your ranking keyword optimized content improves your rankings and optimized pages. To optimize your webpages take the time to find keywords that will generate the most demand and have the least competition. Include your keywords in your title tag your domain name if possible your headings subheadings and in your first paragraph. Also consider optimizing each page for a different but similar keyword.
Your next steps once your website is up and running is to market and promote your site. There are a variety of tools to use to get started including content advertising email marketing networking and promotions.
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