September 20th, 2010 | 
Author: A Brief Idea About Concept Search
Search engines usually return result of a search on the basis of the ranking of the page which is further dependent on the occurrence of keywords and corresponding linking of that page over the web. In other words a search of a certain specific topic consisting of some common words may give a result ranging in thousands of web pages. Thus for any organization engaged in SEO services the primary goal is to make the ranking higher so that the desired page comes at the beginning of the result set.
With the conventional searching it is difficult for a user to get the desired result out of the millions of pages over the web. Because of ambiguity in searched terms and overall promotional activities on web the actual information is more often missed by the user. Concept search technique as predicted by top SEO expert may resolve this situation to a greater extent.
The idea behind concept searching is based on the topic searched rather than the individual keywords used. Instead of returning a result set consisting of nearest matched keyword occurrence the concept search tries to formulate a topic out of the keywords and search accordingly. The results consist of pages depending on the concept formulated out of the keywords and thus it minimizes the chances of missing relevant information.
The techniques of concept searching are:
Manual method: In this model customized semantic networks and thesauri are used where a query is formed out of the keywords entered and the result is returned accordingly. However because of the limitations of maintaining thesauri and semantic network limited budget is allocated for any campaign by an SEO company this method may not be successful.
Mathematical or automated model: This technique uses Bayesian method semantic indexing and context vectors from neural networks. This method finds out the matched and inherited patterns out of the searched keywords and builds a data interpreter. The model further looks for the most relevant information in the resulting patterns and finally gives the desired result.
About the writer:nbsp;nbsp;I am the webmaster at www.synapseinteractive.com . Synapse Interactive is a SEO expert company in India.
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