March 5th, 2009 | 
Author: Affiliate Marketing: 4 Guidelines To Creating Your Own Testimonial
Testimonial is a very power tools which you can use in your affiliate marketing business to improve your income. When you have your own testimonials your potential buyer will know that you have personally bought and used the products before. It is a very good way of preselling your affiliate products instead of trying to hard sell to your customers. So this article will touch on the 4 guidelines that you can use when you are writing your own testimonial.
The 1st guideline is you must be open. You should give details freely and let them know how you know about this product. You can also let them know the reasons that lead you to buying this product.
The 2nd guideline is you must let the customers knows the good the bad and the ugly part of the product. You must be honest in your product review and not to put in too much hype. For example if the order did not work or the installation of the products after buying is abit complicated you can write it on your testimonial too. You can also write down the solution to this problem if there are solutions. If you customer faces the same problem and they manage to solve it after reading your testimonial they will feel that you are a honest person who is willing to give a proper product review.
The 3rd guideline is to give detailed benefits that you have personally experience after using the product. Instead of giving a general statement that the eBooks is great you should give details on how much benefits you have gained the chapter in the product that gives you the most impressions and show how easily your problems is solved after using the product. When you are able to get them excited you will be able to close the sales more easily.
The last guideline is to close the call to action. You can try to challenge the people who have read your testimonial to buy the products as it has a 30 days back guarantee. Do let them know that they have nothing to lose etc. This will definitely helps to preclose the deals.
These are the 4 guidelines which you can use when you are writing your own testimonials. The simplest way is to be very honest in your review and if you do not like certain part of the product do let your customer knows too. The last thing that you want to see is customers losing their trust in you.
About the writer: Zack Lim is an up and coming affiliate marketer who owns http://www.MyAffiliateMarketingOnline.com providing information on Affiliate Marketing. To get Free “7 Days to Affiliate Marketing” course go to http://www.MyAffiliateMarketingOnline.com
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