July 5th, 2010 | 
Author: All About SEO Or SFO?
First let’s start with definitions:
SEO:Search Engine Optimization SFO: Search FriendlyOptimization.
These two things are what most webmasters have troublebalancing. These things seem to always be on opposite ends. Onone hand you have to make sure search engines can crawll yourwebsite without any problems. On the other you have to keep thesite looking good to keep your visitors.
These are all based on what kind of site you plan on making. Acorporate website selling shoes in the real world might focus onkeeping the site looking good to visitors. And maybe pack it upwith flash and all kinds of descriptive images. On the otherside a site about online products ecommerce might cut back onthe images and focus on seo. I will go into both of these justin case.
Let’s start with seo. The first thing you need if you choose seois to meta tags. Now there many meta tags generators out therefor a quicker way to make them. But I suggest like me you makethem yourself according to the search engines you want your siteto better perform at. In short you have to study those searchengines and find out how they get their content and what metatags they require or may find usefull. Mine is based on goole socheck out the source of the blog and those are the tags thatgoogle uses. Also a site that may help you out with your seo is:http://sitesubmit.ca/ they require you to be a member to uetheir tools but it’s worth plus it’s free. They have many seotips and tools. In your reaserch of the search engine don’tforget ranking. Find out what they base their search results onand how they decide which results show up first when a userqueries. Like google uses google googlerank and overall pagerank. But you may hav eto increase your content on a subject inorder to increase your keyword density and such.
Second sfo. SFO is fairly easy to accomplish once you have theright info. Like many sites they host regular polls and surveysabout what users like and their personnal opinions. It’s aneffective way of knowing your audience. Once you know most ofyour visitors like certain kinds of things you start providingthem. Therefore pleasing your users and making a successfulsite. But never forget about the stalistics the users don’t needto tell you. Like what browsers usually visit your site and whatoperatinf systems they use. And as many webmasters know firefoxand internet exploerleading browsers have different renderingengines. So find out which most of your users use and customizeyour site to it. Also if the stalistics show that they have justabout equal users use what we a splash page. To allow the userto show which version of the site they want to view. Twoversions of your site may be hard to keep up but remember it’sworth it. In one case one of my friends had to do four differentversions. And keep them updated at the same time.
But also you may hav eto balance the two together if you wantthem both. Though it is hard it may be for the best
Daniel Katz Business Development Manager at Compucall Web Marketing Ltd. experts in International Search Engine Optimization.
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