April 25th, 2010 | 
Author: Does Google Really Give A Damn About Content?
We know that the Google Algorithm is a complicated beast with several hundred criteriaultimately designed to giveoptimum search resultsatisfactionby taking things like age of site bounce rates over capitalisation and title lengthsinto accountbut is it really working? The answer has to be no. Using “Jellycat” the globalsoft toy designers as an example ifyou simply put “Jellycat” in the search bar Google brings up depending upon your location and time of day 367000 results in an impressive 0.17 seconds.
In seventh place is a company called ftd.com offering a choice ofonly two Jellycat soft toyseither a dog or a cow not even a design name bear in mind there are hundreds of designs available.
In eighth place is a media company coincidentally called Jellycat media offering a range of activities including graphic design web design photography and film making.
In tenth place comes Yahoo!Answers concerned with a member called Jellycat with 3577 points level 4 and 17 best answers.
And bestof allpresently found in thirteenth position is Jellycat.org which is a site dedicated to eight pictures of an unknown person’scat called Molly and a piece of text that reads This site is not affiliated or associated with Jellycat ltd. Content what content. Alright its only thirteenth but its out of 367000! The page has a page rank of zero and mentions Jellycat once on the whole page.
Surely Google needs a better response to accurate qualitycontent. It appears that just using Jellycat in the Title Description and URL title of a webpage is often sufficient to catapult a site which clearly does not belong there into a high ranking page position.
With so many additional criteria to take into account you have to wonder whether an element of random chaos theory has been introduced into Googlebot just to keep their actions unfathomable.
For people who work feverishly to put out a quality site like http://www.fleurtations.uk.com/jellycat_1.aspwhich haseighty pages of dedicated Jellycat designs and currently resides in seventy second position it can be a little hard to take.This may sound like soar grapes but until this aspect of the Google algorithm is put right content will remain outmanoveured by smart seo and high powered sites like amazon and ebay will monopolise search results with their huge inbound link pools citing “a Jellycat toy for sale” this is not quality or quantity.
Google is by far the best search engine in the world but still has a long way to go and needs to seriously address the weight it places on results associated only by name social media and online auctionsandgive muchmore importance to quality content whichsimply has to be kingfor without quality contentsearch resultsbecome meaningless and Googles whole ethos goes out of the window.
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