November 29th, 2009 | 
Author: Email Marketing Strategy – Get More Leads By Offering Value
One of the most important aspects of your email marketing strategy is the percentage of visitors you can convert to your list. How many visitors that get to your opt in page actually sign up? Is it 10? 50? Or maybe its just 1. No matter what it is you can likely increase this by offering them something of value right away.
Obviously you want to offer them good content in your email messages but in order to entice them to sign up for it its a good idea to provide them with an immediate download that gives them some of the information they seek today. The key is to make sure it is high quality and useful information as this will earn their trust making them keen to get your follow up emails and more receptive to buying whatever you have to offer.
So how do you provide a quality report as part of your email marketing strategy? First thing is you need to get inside the head of your visitor. You need to know what they want and give them some in the form of a report. Now Im not saying you should give away the farm save the best for your product if it is an info product but you should provide them with something of value they can use today.
Now the only problem is figuring out how to get these reports.
You could always create id yourself. Of course this takes time and effort but if you have a specialized niche there may be no other way. The report need only be as long as it takes to impart the information 10 pages or less should do it. If you dont want to write it yourself you could hire a writer to do it for you.
If your niche is not so specialized and you dont want to spend a ton of money then consider using a private label report. This type of report is available to many parties but you can claim authorship change it and use it as you wish. They are sold to many people but chances are your visitors have not come across the same report before. The inexpensive cost and ready availability of these reports make them the perfect solution if you want to start getting more sign ups right away.
So if you want to increase your opt in rate and gain more customers you owe it to yourself to add a free report to your email marketing strategy there is no better time than today!
About the writer: Next find out more about PLR articles and where you can get PLR reports to add to your email auto responder.
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