February 16th, 2010 | 
Author: How To Build Your Website For Online Business
There are basic components that you need when starting your online business:
Get a Domain Name and Web hosting.
The domain name is the address of your website on the internet. Having your own domain name indicates for your visitors and potential customers that you are a serious businessman.
Depending on what you want out of your domain name this will determine how you choose it. You will want to take out a piece of paper to write down ALL the keywords related to your Internet Business.
Your domain name must to be:
short simple and easy to remember
relevant to the product or service you’re selling
include keywords of your product or service to improve search engine rankings.
Next check whether the domain name has been registered or not. If the domain name has been registered by someone else you will have to use another domain name. Once you register a domain name it is yours as long as you pay the annual fee.
Now you need to set up a virtual web space. You need to find a good web hosting company.
Do not be tempted by FREE hosting. The risk of your site having downtime and lousy support far outweighs whatever you can save by not having a proper hosting company. Also this would give a bad impression to your customers. Free accounts are not for anyone even half serious about doing business on the Web. Not when you can get a perfectly acceptable commercial host for as little as 10 / month.
Most hosting companies provide a range of services starting with lowbudget packages and moving up to more advanced and expensive features. Generally you want to make sure that your host has a fast connection to the Internet and can handle large numbers of simultaneous visits bandwidth to your website. And youll need secure server capabilities. As is the common practice now they should be offering you a variety of related services cgi. capabilities ftp. accesses and support for your business use.
Payment Processing Systems.
The next phase of building an online business is to integrate it transaction systems. Transaction is the most important aspect of any online business! Payments with credit card are the fastest and the most efficient form of a transaction on a website. The most vital aspect of the complete transaction process is security and authentication of the transactions on your website. You should incorporate a payment system that accepts all major credit cards. After all you wouldnt want to lose a sale just because you do not accept a certain credit card.
Your Follow Up System.
As good as your website conversion rate may be a big number of your prospects will not buy your products at first contact. They might want to do a comparison between your product and other peoples product need more time to think about it or leave your web page for whatever reason. And the truth is that we all can hardly remember where we were ten web pages ago.
So you need to set up an automatic system that follows up with your prospects to continue persuading them to buy your products. A good followup system will allow you to close sales even after your prospects have left your web page.
1. Write a Series of FollowUp Letters.
Your short newsletter must contain valuable information that is especially useful to your prospect because he would not like to be followed up on to reconsider. However he would not mind receiving something of value to him through your newsletter which will enable you to end with a reminder of the value of your product to him at the closing of your letter.
2. Sign Up For an Autoresponder Service.
If youve ever asked for information online about a product or service or signed up for an elist or group membership on the Internet and received a nearly instantaneous response in your email inbox an autoresponder program was responsible for delivering the reply.
An autoresponder is a computer program that automatically sends out prewritten email messages to subscribers within its data base. You can determine the sequences and intervals of each of your messages sparing you the time to manually followup with your prospects.
3. Store Your FollowUp Letters into Your Autoresponder and Set Intervals between Your Letters.
Add all of your prewritten letter templates into your auto responder system. Set your first followup letter to go out immediately 0 days. This means that your prospects will receive your first letter as soon as he subscribes to your followup series. Your second letter may be set to go out on the 2nd day and the third 2 days after the second letter is sent out.
About the writer:nbsp;nbsp;Mr. Marian Costita is a respected Internet marketing expert.
Visit his website at:
http://www.workathomemakemoneyonline.eu
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