October 4th, 2009 | 
Author: How To Write Google Ads That Attract Clicks
The aim of Google ads is to convince people to buy something. The words you use in your Google ads are very important. People care only getting their problems solved. For example before buying a registry cleaner people always want to know whether or not the registry cleaner can remove all the adware or spyware from their computer. They want to know all the features as well as the price. The biggest challenge is your limited space. In Google ads the headline is 25 characters and the body is 35 characters. Therefore your goal should be clear simple and relevant.
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The headline should contain the exact keywords you are bidding on. That means if you are bidding on the keywords phrase “slow computer” your headline should be something like “Fix Your Slow Computer” or “Why Your Computer Is Slow”. Many people make a huge mistake by writing the headline like “Buy Spy Doctor Now”. People who search “slow computer” are always looking for information first but not the product review. Remember your Google ads must be relevant to what people really want. If your potential customers think that it is truly relevant they will click your ads and your CTR will increase.
After the headline you still have two lines to convince your potential customer. Think about that if you are looking for something to buy what do you want to know next. Yes the product’s feature and whether the product can fill your needs. Therefore in your ads the second line you should write about is the benefits. Again if you are selling registry cleaner you should provide information in the second line about how effective the registry cleaner to remove the virus. For example you can write something like “Speed Up Your PC Stop Crashes” or “Safely improve PC performance” to inform people about what your product can do. Therefore the second line of your ads should tell your potential customers how they would actually be helped by what you have written.
The last line should list your offer or the price. If you are selling Amazon product for example you can write something like “For Only 199 Free Shipping”. Just make everything simple and do not include any calltoaction phrase here.
In conclusion a good ads should be clear straightforward interesting customercentered and most importantly relevant. Selling on the internet is just like selling in person. People will see that you are doing real business and they will click and buy.
About the writer: For more tips to improve your AdWords skill check out AdWords Guide and get a free traffic book if you join our newsletter today.
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