March 8th, 2010 | 
Author: Link Strategy
The internet has been one of most amazing phenomenon in thearena of technology. It has attracted millions of usersworldwide and is continually attracting users exponentially.
Along with this the number of websites have also grown.Websites are used for informational promotional and forecommerce purposes.
If you are one of those who plan to put up an online businesshaving a website alone is not enough. But it is just the startof your online journey. It is a fact that without marketing yoursite you will never have visitors to your site and nobody wouldsee and know what you have to offer.
Many webmasters believe that content is king. If your site hasgood and has original content other sites would link to you asa resource. However without informing other sites in the onlineworld many sites will never even know of your site. Thereforeeven though content is king marketing online is still anecessity.
One of the best marketing process online is by creating a linkstrategy for your site.
The most common link strategy is creating a reciprocal linkswith other sites. This may be done by requesting other sites tolink with you while you in turn will link your site to theirs.However it may be a tedious process. Another way is to automateyour linking process using an online company whose business issolely for creating reciprocal links with other sites.
By creating reciprocal links with other sites you will becreating a links page which in turn becomes a directory in yourwebsite. Because you have made a reciprocal links with othersites you will be able to establish your website’s presence inother sites too. A link to your site is counted as a vote toyour site.
However it should be noted that most search engines base theirsearches on the link popularity of a site. Therefore the morelinks a site has the popular it will become and the morechances it has to land in the top ten list of a search engine.
Although links is a basis by most search engines some searchengines take relevancy as a great factor. In other words it isbest for your site to link with other sites which have the samecategory as your site. Example if your site deals on
An important thing to note is never link to Free For All FFAsites and other link farms. By linking to these sites your sitemay be penalized by the relevancy search engines and you maynever be found in searches.
While it is true that the internet is continually growing it isalso evolving in so many ways. Even search engines change rulesevery now and then. Unless your business is already a verypopular one it will be hard for your site to have visitorswithout any linking strategy. Having no visitors to yourecommerce site means no business
Daniel Katz Business Development Manager at Compucall Web Marketing Ltd. experts in International Search Engine Optimization.
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