July 28th, 2010 | 
Author: Google Pagerank – A Guide For Virgins
Google PageRank is very much like penis size:
Everyone thinks it’s important.
No one admits it’s important unless you’ve got a huge one.
Everyone is interested in the size of everyone else’s.
I started a small website earlier this year to investigate whether I could supplement my income. In researching website optimization I came across PageRank size for the first time and was amazed about how many people obsessed about it. Obviously everyone wants a larger one and there are various methods of increasing it some proven some painful and some downright silly.
But let me explain what PageRank is first.
PageRank is one of the many factors Google takes into account when it returns the results for a search term. It is in effect Google’s evaluation of how important a site is. The main element in this is the number of sites linking to your site and their PageRank size. This can be viewed as a popularity contest with the sites with the bigger PageRanks getting bigger votes ain’t that always the way.
The upshot of this is that sites with shall we say less than a handful of PageRank cannot get close to the top of the results when popular keywords are searched upon and have to rely on more specific keywords to get traffic from search engines.
PageRank is measured from 010. Sites can be out into three categories:
PageRank 02 New websites that are just starting out. Websites that have come to terms with the size of their PageRank and have given up trying to increase it but secretly hope it’ll still grow over time. Bad boys who have broken the rules.
PageRank 36 Established websites that have proven they can perform. Niche websites that have a big enough PageRank to do what they need it to do.
PageRank 710 Some of these guys’ PageRank is so big it’ll knock you over if they turn to quickly in the communal showers. In order to compete with this PageRank one needs to develop other techniques to establish your own area of specialist expertise.
In order to not get their PageRank laughed at in those showers webmasters are constantly looking to increase it. Here are a few ways to stretch that PageRank.
Increase the Girth By increasing the number of pages on the site it increases the amount of PageRank the webmaster can play with. If those pages point internally then it can increase the PageRank of those pages for instance. As we all know girth is a secondary factor when it comes to performance and you should be careful that you don’t create pages with no real value or content as one can be punished for that and not in a nice way.
Expose Yourself Advertising your website is a core piece of your strategy. However to really increase that PageRank you need incoming permanent links not occasional payperclick ads or banners that can change daytoday or weektoweek. Ways to do this include writing high quality articles that get published on a number of sites the author is still working on getting that one right being active in fora associated with the subject of your website and forming a group in one or more of the social websites. You certainly shouldn’t keep it in your pants but overexposure can be detrimental to your PageRank too if you are deemed to be spamming.
Hire Some Prostitutes There are some websites the author is told that will provide links to your website for a fee. Now this is illegal in the United States of Google and there are severe penalties if you are caught. They rely on snitches to let them know it’s happening so this kind of activity tends to happen on street corners and undesirable neighborhoods on the web. This is not recommended.
“Don’t Worry About It It Happens to Everyone” There is a small but vocal group that says you shouldn’t worry about the size of it and just concentrate on providing good content for your visitors. This is the equivalent of “the size doesn’t matter it’s what you do with it Honey” or a favorite of my exwife’s “more than a mouthful’s a waste”. The reality is that people visit your website because of what’s on it but they won’t visit if they don’t know it’s there so a balance is needed.
There are also a number of things you should avoid that may shrivel your PageRank.
Getting Caught With Your Pants Down Anything that Google prohibits and there is a lot can adversely affect your PageRank if they catch you in the act. So keep your nose clean and make sure you understand the rules.
Orgies Simply exchanging links with other sites doesn’t really have an effect on your PageRank although it still might generate traffic and using “link farms” can have a negative effect. The author has never visited a “link farm” to his knowledge but imagines they are akin some sort of communal retreat for perverts or like one of those swinging parties you never get invited to.
Flashing Popups are not actually banned but they are obviously unpopular. A number of directories are now banning sites that have excessive popups which will decrease the number of sites that will publish a link to your site if you do have lots of popups.
In summary PageRank is a very important aspect but to obsess over it means you won’t satisfy your visitors in other areas which might be important to them. If it is that important to you you need to get out and meet people!
If it’s big enough to do the job be happy.
About the writer: Tony Connor has agonized over what to get people for their birthdays Christmas etc. for many many years. In order to build upon this foundation of angst he set up Bright Gift Ideas a resource for people who need inspiration when it comes to gift giving. He is still struggling with a somewhat flaccid PageRank but hopes the creams will help.
Google Adwords – How To Use Google Adwords To Drive Laser Targeted Traffic And Make Money
Traffic is the most important thing that you need to have if you want to make use of your website to generate more businesses and make money. The point of having a website to represent your business is to be visited and viewed. If there is no traffic there will be no use of having a very welldesigned and attractive site.
When there is a substantial amount of traffic to your site everyday you will be able to make use of the traffic to get yourself more businesses either directly online or offline. But not all traffic is successful in getting you more businesses. In order to get quality business leads from your website you need to drive laser targeted traffic to your site first.
So what do I mean by laser targeted traffic? It is the kind of traffic that is hungry for your products or services and is willing to buy from you if you are able to show them what they are looking for.
One of the greatest ways to drive laser target traffic is to advertise on search engines. As search engines became the best tool for people to search for information online it will be ideal if you are able to make known your business to the right group of people who are searching for your products or services.
Right now there is no other advertising channel that would be worth every cent than using Google Adwords. Google Adwords is fast becoming the most widely used advertising method on the Internet. By typing a general search terms like flowers or chocolates in Google you will be able to see a large amount of advertisers competing with one another to get good spots on the sponsored listing space.
So how does Google Adwords work? To advertise on Google you need to pay a certain fee depending on the number of keywords your ad is targeting to. Each time a person does a search on Google using the keywords that you have selected your ad will appear on the right hand side of the result page. If the person does not click on your ad you will not pay. You will only pay when someone clicks on your ad and visit your site. This is called the payperclick advertising model.
In order to drive targeted traffic to your site use keywords or keyword phrases for your Goggle Adwords that pertains to your company and to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand which could help drive laser targeted traffic to your site.
Other than featuring on Google your ad can also be seen at sites such as AOL AskJeeves and other websites that are partners of Google. These sites also show Adwords ads that react to searches done by visitors. To feature on these sites you need to choose the Content Network option in the Adwords system.
Using Google Adwords definitely can bring an enormous amount of targeted traffic to your website. As long as you do not overspend you will be able to use your advertising money to make more money.
About the writer:nbsp;nbsp;Cheow Yu Yuan is the cofounder of HomeBizGears.com an online marketing and branding agency.Check out more about Online Marketing and Branding at www.homebizgears.com
Go Offline To Increase Your Blog Traffic
http://freetrafficrank.blogspot.com/
Of course you would love to have a flood of traffic coming to your site from online generation and this is obviously never to be overlooked but the idea of going offline to generate traffic is something which *is* overlooked to a staggering degree.
If you think about it in the days before the internet all business promotion was done offline.
It may be hard to think of a time when the internet wasn’t as all pervasive as it is now but it really wasn’t that long ago.
Global major brands have jumped at the chance to use the web for business as you’d expect but have they suddenly stopped using offline methods? Of course not!
You see the same adverts on TV and at the movies and on billboards.
You see the same adverts on the side of buses and put through your letterbox and slotted into your paper.
There is only one reason why you still see these methods used they work.
If they stopped working the global brands would stop using them it’s as simple as that.
The business know that for every dollar they spend they get more than that dollar back in profit so it would be business lunacy for them not to carry on with those methods!
The classified advert still has massive potential.
A correctly structured small block of words can have vast amounts of people wanting to give you business because you have targeted your readers.
Online classifieds do work but less so because a lot of people online go to classifieds with more of an interest to place ads rather than read them.
This is totally different offline where people will see classifieds in the magazines which appeal to their interest so they actively seek out the classifieds to see what they offer.
Direct mail works in the same way and internet marketers are leaving huge amounts of money on the table by just not applying this method.
Many people simply have not considered it as a possibility.
If you have a website that has local relevance make sure all the local people know about it!
How about a simple postcard letterbox campaign?
One massive advantage the internet has over the old methods is cost.
Back then as you can imagine the cost of a full colour multipage brochure was prohibitive an you’d have to lay out that cost before you saw any money coming back in.
Good profit potential but risky for losses if you get it wrong.
Online you can put a full colour sales pitch together which is a long as you want totally for free!
This means that for your offline promotion you can rely on cheap postcards and classifieds if they are worded correctly your sole aim is to get them to the site and it’s there that your pitch will begin.
It’s amazing how many people do not take advantage of the offline promotion methods.
It’s easy to get caught up in SEO or other online traffic generation when the answer may well be going offline to increase website traffic.
http://freetrafficrank.blogspot.com/
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About the writer: Free Traffic to your site Click here !
